Localised Creatives That Outperform – At Scale.
Effortlessly scale your Meta campaigns with brand-safe, best-practice creative tailored to any global city, borough, town, or postcode.
Pioneers in AI-Driven Digital Advertising
We were one of the first five agencies to build and integrate our own API directly into the Meta Marketing API. From the earliest days of Facebook advertising, we’ve engineered our own technology rather than relying on third-party tools. This gives us a unique technical advantage:
• Faster optimisation cycles
• Deeper platform knowledge
• Unmatched campaign efficiency
Our early adoption and hands-on innovation set the foundation for the advanced AI and automation we deliver today.
Technology Built In-House, Not Off the Shelf
Unlike many agencies that purchase generic ad-tech platforms, we develop our proprietary AI automation, audience intelligence, and optimisation tools in-house.
This gives our clients:
• Full transparency
• Customisable optimisation models
• Technology that adapts to their business — not the other way around
Our tech evolves continuously based on real performance data, platform changes, and client needs.
Hyper-Local & Hyper-Personalised Advertising
Our platform enables advanced dynamic personalisation, generating thousands of bespoke creatives and location-specific messages at scale. This ensures your ads are:
• Relevant to the user
• Tailored to the moment
• More engaging and more effective
The result: higher click-through rates, stronger conversion performance, and better ROI.
Engineered for Future Proofing
With constant changes in privacy, data regulations, and platform algorithms, we design solutions that remain effective long-term. Our technology is built to:
• Withstand industry shifts
• Adapt quickly to new rules
• Maintain performance even as APIs or platforms evolve
You get stability, predictability, and performance — even in a constantly changing landscape.
How It Works
1. Connect Your Campaigns
Sync directly with Meta.
2. Select Your Cities
Upload any list: postcodes, towns, or custom sets.
3. Choose Your Creative
Provide base assets and brand rules.
4. Let AI Handle The Rest
Instant auto-localisation at scale.
5. Launch With Confidence
Review, preview, and publish in-platform.
Fully Customisable
Branded Maps
Get startedCase Studies
IFC
The Challenge
belairdirect struggled to scale lead volumes efficiently using standard tactics, limiting growth and cost-effectiveness.
The Solution
Leveraging MyCity technology, with hyper-personalisation we could unlock more cost-effective upper-funnel engagement, enabling greater opportunities while staying competitive against rival insurers.
Reassured
The Challenge
Reassured were faced with the difficulty of scaling their lead volume's profitability.
The Solution
MyCity not only unlocked lead-based efficiency, but has done so with higher lead quality when comparing to an equivalent broad non-MyCity approach. This demonstrates the positive impact of personalised ad targeting within Meta.
Request a free
1-on-1 call
See how MyCity helps you scale performance without breaking brand rules.
Frequently asked questions
Will this work with our current Meta setup?
Yes — our technology integrates seamlessly with any existing Meta Ads Manager setup, whether you’re new to paid social or already running sophisticated campaigns.This solution acts as a strategic performance layer on top of your current structure, giving you:
• A new angle to reach and convert customers
• Broad, scalable targeting powered by AI
• Hyper-personalised messaging at volume
• High efficiency across every stage of the customer journey
It works equally well as:
• a starting point for businesses beginning their Meta advertising journey, and
• an upgrade to existing Meta strategies for brands looking to scale smarter.
Use it as an enhanced, plug-and-play strategy that strengthens acquisition, retargeting, and localised awareness — all without disrupting your current setup.
How customisable are the creatives?
Highly customisable — built for performance, relevance, and brand consistency. Our platform supports:
• Video and static formats
• Every major Meta aspect ratio
• Dynamic creative personalisation
• Location-specific messaging
• Brand-aligned templates
You can use your own creative team or partner with our in-house Meta specialists to develop best-in-class creative assets. Once templates are created, the system delivers personalised variations automatically, ensuring every ad is optimised for performance and aligned with your brand identity.
Can we run small tests?
Absolutely. The platform is designed for both lightweight pilots and large-scale rollouts. A small test is simple:
1. Choose your locations
2. Apply personalised city- or region-level messaging
3. Set budgets and KPIs
4. LaunchThe tech handles the rest, deploying ads with precision and efficiency.
For reliable insights and meaningful optimisation, we generally recommend a 4–6 week test period. This allows Meta’s learning phase to stabilise and ensures the AI models have enough data to drive incremental results.Whether you want a controlled pilot or to scale quickly, the system adapts to your strategic goals.
What brand governance controls are built in?
Brand safety and compliance are integral to our approach.We ensure governance through:
• Strict adherence to your brand guidelines
• Clear compliance and approval workflows
• Pre-launch quality assurance across every creative and message
• Platform best-practice enforcement from our Meta-trained specialists
• Creative oversight from Rocketer when using our internal creative upgrade
• Controls tailored for regulated industries, guaranteeing content meets industry-specific requirements
Every campaign is launched with confidence, accuracy, and full alignment to your brand and compliance standards.
What They Say...
“Facebook has been a major source of leads for MiWay since 2014, but primarily for lower-funnel conversions. We recognised the need for a full-funnel A/B test – the ideal opportunity to distribute video-focused creative across multiple placements. MiWay’s adoption of Conversions API provided a clear view of the incremental conversion uplift driven by full-funnel campaign optimisations, including brand awareness.”
"MyCity has transformed the way we localize our advertising. Their geo-personalization technology automatically adapts our creative to each viewer’s location, allowing us to position our national offering as a trusted local solution. Since partnering with them, we’ve seen stronger engagement and a significant boost in campaign performance."
